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This post is about the different type of social interaction, the name is ‘Second Life’ most of us know about this, it is the online computer game, but is perhaps better understood as an online virtual world. It’s completely different kind of social network, how it works you just have to download the software and register yourself, then you enter in the game world and create your own avatar which is an in game representation of yourself. In 2006 marketers begin to experiment with the game world, like ‘Toyot’ has launched in-game models to promote its ‘Scion’ range, while Peugeot has invited gamers to try a recent model on a virtual racetrack, built to coincide with the Frankfurt Motor Show. During its 2006 Big Weekend festival, BBC Radio 1 had a stage in Second Life with avatars of presenters and bands performing – anyone visiting the concert received a virtual digital radio that they could listen to Radio 1 on in the virtual world. Doubtless a large part of the marketing benefit from these in-game presences really comes from the publicity in the non-virtual world that these generate, but these are intriguing precedents for marketers.
In summarising the Second Life encourages community and social interaction; some consider it to be form of social media. If we compare it with the new form of online media it shows the different category in itself. What you think about it?
May 11, 2009 at 10:19 pm
Well, i think it could be kind of dangerous, as people live in another world, a second life, and create “selfs” they want to be, but can’t reach to be in real life.
For marketers it might not look that dark actually, because it serves as an ideal advertising platform.
I would not really consider it as a form of social media, as the communication that happens there is not really connected to real life.