Different Category of Social Media

             

This post is about the different type of social interaction, the name is ‘Second Life’ most of us know about this, it is the online computer game, but is perhaps better understood as an online virtual world. It’s completely different kind of social network, how it works you just have to download the software and register yourself, then you enter in the game world and create your own avatar which is an in game representation of yourself.  In 2006 marketers begin to experiment with the game world, like ‘Toyot’ has launched in-game models to promote its ‘Scion’ range, while Peugeot has invited gamers to try a recent model on a virtual racetrack, built to coincide with the Frankfurt Motor Show. During its 2006 Big Weekend festival, BBC Radio 1 had a stage in Second Life with avatars of presenters and bands performing – anyone visiting the concert received a virtual digital radio that they could listen to Radio 1 on in the virtual world. Doubtless a large part of the marketing benefit from these in-game presences really comes from the publicity in the non-virtual world that these generate, but these are intriguing precedents for marketers. 

In summarising the Second Life encourages community and social interaction; some consider it to be form of social media. If we compare it with the new form of online media it shows the different category in itself. What you think about it?

 

Micro Blogging ” Twitter ”

   

I  have read about the twitter on different sources, especially I found on my many friends blogs they have given the comparison of twitter with other social network by degrading twitter, compare to other social network twitter might have some low features but the thing to understand here is the true application of twitter?

I would like to share with the readers, social media students and professional the term Micro-blogging that is the tool that combines elements of blogging with instant messaging and social networking. The clear leader in the micro-blogging field is Twitter with over 1 million users. Other notable micro-blogging players include Pownce and Jaiku, which offer various different features. Twitter users can send messages of up to 140 characters instantly to multiple platforms. 90% of Twitter interactions are not made via the Twitter website, but via mobile text message, Instant Messaging, or a desktop application such as Twitterific. Its flexibility is further enhanced by the ability to subscribe to updates via RSS.

Twitter’s features and its simple use not just this but its suitability as the vehicle for the breaking news has encouraged BBC and CNN to introduce Twitter feeds. And even President Obama has taken to Twitter. The most important feature is that Twitter can be indexed with google.       

So all these features makes the Twitter different from other social networks, we can’t send the message via mobile to other networks but on Twitter you can, you have to logged in to the LinkedIn site to use but on Twitter you don’t need. In my point of view twitter is more than just chatting with the friends, what’s your opinion is?

 

LinkedIn Vs Facebook

Taking further to my previous post about the applicability of  LnkedIn,  now I try to differentiate between LinkedIn and Facebook, Perhaps the most growing up, popular network is LinkedIn, which allow users build their business and professional contact into an online network as I have given an example in my previous post. But it has been criticised for not being open enough mean not for everyone use, the another criticism is that LinkedIn they do charge for many of their services, that gives the advantage to the Facebook but next to the Facebook, LinkedIn is still the popular online social network among people of age 25 and over.  

We can say that big attraction of the Facebook ‘opening up’, is because of the close approach of the LinkedIn. As the Facebook which was launched in 2007 and became available for the public, and in this short time it become so popular in short period of time, it is believe to be that Facebook success is because of its creator strategy ‘open up’ and allow every one to develop their own application and use on Facebook with any changing.

 

So if LinkedIn change its strategy by not to charge from the customers then it can be more popular than Facebook, what you believe about this can LinkedIn be able to reduce the Facebook popularity?

 

Linkedin Business Application

Linkedin a purely business oriented social network, there are numbers of other networks like twitter, facebook, orkut and many more, Linkedin the network ehich is widely used by the business professionals, although every network today have its own importance in term of its application, same as Linked in has the business application. Linkedin was founded in the year 2002 and launch in 2003, due to its features and application become popular not among the business professionals but others kinds of people’s as well, in this post I would like to talk about one of its  feature.

The profile made by the user for his or her account needs the complete detail about the background qualification, job experience and current profession that contains so much information about the person, that one can easily judge about the knid of personality he/she in connect. The most important feature is that the register users can connect easily with the number of people’s of his/her field, like I have read about the entrepreneur thinking to start the business and needs the finance/sponser for his business, by using the network he presented the idea to the persons related to the field, and found the sponser waaooo, seems to be easy but in reality not too much, the only thing is how you utilise the resources thats important?

 

Negitive Use of Socail Networks

Given the increased use of the internet, social networks have helped people make new friends & communicate with existing contacts. Typically a user creates a profile containing information, photos & details of their associates. Social networks have become such a success story they have quickly become more popular than many established household names’ websites. That’s some word said by some professionals regarding social network and its importance, social networks are becoming helpful for people to get close to each others share feelings, thoughts, happiness and reduces sadness. But at the same time many people’s using it negatively waaahhooo, you surprised but its happening few days before I got strange mail on my one of my network, I think it to better to share that mail with everyone, here below is the mail read it……

‘’GREETINGS IN THE NAME OF THE LORD I AM ………….  A WIDOW TO ……….. .I AM 56 YEARS OLD, I AM NOW A NEW CHRISTIAN CONVERT,SUFFERING FROM LONGTIME CANCER OF THE BREAST, FROM ALL INDICATION MY CONDITIONS IS REALLY DETERIORATING AND IT IS QUITE OBVIOUS THAT I WONT LIVE MORE THAN SIX MONTHS,ACCORDING TO MY DOCTORS,THIS IS BECAUSE THE CANCER STAGE HAS GOTTEN TO A VERY BAD STAGE.

MY LATE HUSBAND KILLED DURING THE U.S. RAID AGAINST TERRORISM AFGHANISTAN,AND DURING THE PERIOD OF OUR MARRIAGE WE COULDN’T PRODUCE ANY CHILD. MY LATE HUSBAND WAS VERY WEALTHY AND AFTER HIS DEATH,I INHERITED ALL HIS BUSINESS AND WEALTH.  THE DOCTORS HAS ADVISED ME THAT I MAY NOT LIVE FOR MORE THAN SIX MONTHS, SO I NOW DECIDED TO DIVIDE THE PART OF THIS WEALTH, TO CONTRIBUTE TO THE DEVELOPMENT OF THE CHURCH IN AFRICA, AMERICA ASIA,AND EUROPE. I PRAYED OVER IT.

I AM WILLING TO DONATE THE SUM OF $5,000.000.00 MD U.S DOLLARS, TO THE LESS PRIVILEGED. PLEASE I WANT YOU TO NOTE THAT FUND IS LYING IN A BANK IN SWISS AND UPON MY INSTRUCTION, MY ATTORNEY, WHO PRESENTLY IS IN AFRICA DISTRIBUTING RELIEF MATERIALS , WILL FILE IN AND APPLICATION FOR THE TRANSFER OF THE MONEY IN YOUR NAME.  LASTLY,I HONESTLY PRAY THAT THIS MONEY WHEN TRANSFERRED! WILL BE SURE FOR THE SAID PURPOSE,BECAUSE I HAVE COME TO FIND OUT THAT WEALTH ACQUISITION
WITHOUT CHRIST IS VANITY. 

MAY THE GRACE OF OUR LORD JESUS THE LOVE OF GOD AND THE FELLOWSHIP OF GOD BE WITH YOU AND YOUR FAMILY’’

What you think about this mail, does it make sense, such mails purpose are just to  get your details and make frauds, people’s take’s the name of religion wrong use of religious matters. Near to me where Social Networks have so many advantages and use of this media increasing day by day in different sectors and part of life, but at the same time negative use of it increasing day by day, so what’s your thinking/judgement about this mail purpose?

 

 

Blog status equal to Tv & Newspapers during G20

Blogs gets an equal status as of  TV and Newspaper, good newz obviously for the bloggers to gain the official status during G20 summit.  Leaders of twenty biggest economy gathered in London to find the solution for the global current economic recession, all the leader are determine to fight against the economic crisis but its not easy to  impliment in short time or to overcome immidiately. According to president Obama the only way out the global crsis is the globally coordination.

For the coverage of the worlds strong and powerful men, many journalists (Tv & Print media) were there to give the coverage to this hostorical event, at the same time many bloggers were there also waooo, the Obama welcome the bloggers there, he said that blog is the emarging way and working with the same spirit as the other medias are doing.  Point to bear in mind here that Obama run its political campaign through blog as well. Obama praise the famous bloggers efforts and gives them the status that equal to other medias like tv and newspapers, this make the bloggers happy to get official status. But at the same time many people critic on it by not to accept it.  What you think this decision importance, In my point of view its very good as the blogs are operating on 24/7 base, when everyone sleeps the bloggers remain awake?

 

How to Increase Website Traffic

Link to my previous post in this post I will try to put some light on how to increase the customer visits on websites. Obviously it’s an important if the person visit the site the chances to get the sale increases. To get their contact details you need to GIVE them something. Something of real value. That could be a newsletter, but it’s not enough just to offer a basic newsletter. Be crystal clear that in the newsletter they’re going to get information on your core subject that has a real value to them. Ideally, go beyond a newsletter. Newsletters used to be great but now they’re regarded as boring. Offer people a free report with some precious information. Or a CD. Or a sample of what you offer. Remember, you need to make an offer so compelling, the casual surfer is persuaded to stop and give you their contact details and start a mutually beneficial relationship with you.

The system for capturing email addresses and sending information is very simple and can all be automated. Your website design people will help. And don’t panic! This does not mean that you have to stop selling things or promoting yourself on your site. You may want to follow the example of many successful businesses that have two sites – one for new visitors and one for existing customers and people who know you well. If your site is currently a pure Ecommerce site, remember that you can still incorporate this powerful strategy. Keep selling your products – but add as many options as you can to ALSO capture the contact information of people who are not going to buy from you first time.

Once you begin an ongoing communication with people visiting your site, you can use email to both send useful information AND promote services that you have that can dramatically impact the lives of the people reading it. Some people hesitate about doing this because they think that people will just read the free information and never become customers. The truth is, some will, but they’re the ones that are losing out. It’s like standing outside the world’s finest restaurant and eating the food that’s thrown out at the end of the day. It’s actually great food – but dining at the restaurant is an altogether far superior experience, isn’t it?

 

Put yourself into others shoe

Another strategy to boost business is advertising and promotion, link to my last week post about Internet Marketing, the another strategy for business is advertising to boost sale. Review the current advertising strategy, if did not produce the result stop doing that instead of wasting your money.
Advertising is very vast field to study and very potential for business promotion. No one or company can communicate to their audience accurately or whatever they want to communicate unless they study their audience. The most important thing I want to highlight here about advertising is Copy, are the word you communicate to your target audience or users. The copy is vital to success of any advertising campaign, so at first the entrepreneurs must review their and go through advertising strategy and check are you doing every possible thing for effective advertising. Copy is very important the golden rule for copy is talk about your customers, do not talk about yourself. Put yourself into customer shoe, show your interest on customers, and make realize your customer that you are care of them.

Cut down the expenses from that advertising which fails to produce output for you, the most important thing to consider which gives you output, try out the new media instead of focusing on traditional way of communication, like social media, social network, blogs, forums and many more.